Craig McLaughlin is the Global Head for Integrated Business Planning (IBP) at Mondelez International (MDLZ). He is responsible for the implementation of IBP across, five regions and 165 countries, in support of brands such as Oreo, LU, Nabisco, Cadbury, Milka, Trident, Halls, amongst others. Craig began his career working for Nestle in a variety of roles, including Supply Chain, Sales, and IT. In 2005, he moved to Cadbury, running their non-manufacturing supply chain functions for North America. Through acquisition of Cadbury by Kraft in 2010, he was responsible for Supply Planning, Logistics, and Customer Service for Kraft Canada, then, after the split of MDLZ from Kraft, he moved into the global Integrated Business Planning role. Craig has a Degree in Administrative Studies from York University in Toronto, Canada.